PERSUASIVE STRATEGIES OF SAMOSIR PROMOTION IN @1000TENDA INSTAGRAM POSTS

Authors

  • Andre Manik Prodi Pendidikan Bahasa Inggris, FKIP, Universitas Alwashliyah, Medan
  • Iskandar Zulkarnain Prodi Pendidikan Bahasa Inggris, FKIP, Universitas Alwashliyah, Medan
  • Linda Astuti Rangkuti Prodi Pendidikan Bahasa Inggris, FKIP, Universitas Alwashliyah, Medan

DOI:

https://doi.org/10.47662/ejeee.v1i2.265

Keywords:

Instragam post, social media networking, persuasive strategy

Abstract

This study dealt with persuasive strategies in @1000tenda Instagram Post. The objectives of this study were to describe and to find out the dominant technique and strategies of persuasive used in @1000Tenda Instagram Post. This study was conducted by applying descriptive qualitative design. The data were collected from @1000tenda Instagram Post. After the data analyzed, it was found out 6 types of persuasive techniques and 3 types of persuasive strategies used in @1000tenda Instagram Post. The most dominant persuasive techniques used was suggestion and the most dominant persuasive strategies used was phatos.

References

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Keraf, Gorys. (2000). Argumentasi dan Narasi. Jakarta: Gramedia.

Safitri, I. (2013). Persuasive Strategies of Commercial and non commercial Advertisement on Time Magazine.

Saragih, Amrin. (2012). Discourse Analysis: A systematic Functional Linguistic Approach to the Analysis of Discourse and Texts. North Sumatra: The State Institute of Islamic Studies.

Thompson, Peter. (1998). Persuading Aristotle. Australia: The Electric Company.

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Published

07-12-2021

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